Logos
Four approved lockups. Choose the variation that fits the background — never recolor or alter.
Hero / Primary Badge
DefaultThe default full-color lockup for all applications when possible.
Horizontal Lockup
For website headers, email signatures, sponsorship materials, and presentation templates.
All White
For dark backgrounds, photography, merchandise, event signage, and high-contrast applications.
All Black
For light backgrounds, single-color printing, and high-contrast applications.
- Use approved files at full opacity
- Give the logo generous clear space
- Pick the variation that fits the background
- Keep the original proportions
- Recolor, stretch, or rotate the logo
- Add effects, shadows, or outlines
- Place the color logo on a busy background
- Recreate the logo from scratch
Color
Click any hex code to copy it. Each color has one job — use it for that.
Highlights, accents, key stats. Accent only — never a primary button.
Primary CTA buttons — Donate, Nominate, Get Involved.
Impact stats, testimonials, pull quotes, section backgrounds.
Body text, navigation, secondary buttons, footer.
Headlines, logo, key messaging.
Backgrounds, surfaces. Warm off-white — never pure white.
Type
Two typefaces. Distinct roles. Never mix them up.
Hero headlines, campaign titles, story highlights. Title Case, used sparingly. Fallback: Georgia.
Everything else: nav, headings, body, captions, quotes.
Voice & Personality
People come before programs. Lead with empathy, real stories, resilience, and hope.
Lead with what's possible. Belief that good things can and do happen.
Real people, real moments. People before programs, always.
Meet people where they are, with empathy and dignity.
Unfiltered truth over polish. Never performative.
Move people to become a force for kindness in their own communities.
Messaging
Approved copy — use verbatim. Tap COPY to grab any block.
Through unforgettable experiences and meaningful acts of kindness, we remind people that they are seen, valued, and loved — while inspiring others to become a force for kindness in their communities.
A world where every person feels inspired, valued, and supported through the power of kindness.
One Meaningful Act of Kindness Can Change a Life.
Taglines
Core Brand Language
Prioritize these words whenever possible.
Official Boilerplate
Best Day Ever Foundation is a nonprofit organization dedicated to creating unforgettable experiences and meaningful acts of kindness that remind people they are seen, valued, and loved. By sharing these stories of hope, connection, and belonging, the organization inspires others to become a force for kindness in their own communities. Since its founding in 2025, Best Day Ever Foundation has organized hundreds of unforgettable experiences, built a community of more than 60,000 supporters, and reached millions of people worldwide with stories that celebrate the power of kindness. Learn more at www.bestdayever.info.
Elevator Pitch — Official
Best Day Ever Foundation creates meaningful acts of kindness to remind people they are seen, valued, and loved. Whether it's surprising a family facing a difficult season, honoring someone who has spent their life serving others, or reminding a stranger they're not alone, we try to inspire hope, connection, and belonging. We then share those stories online to inspire others to pay it forward and create a ripple effect of kindness in communities around the country.
Elevator Pitch — Layperson
We surprise people, including those experiencing particularly difficult moments in life, with meaningful acts of kindness. We then share those stories online to inspire others to pay it forward. At the end of the day, we want to remind people that they're seen, valued, and loved.
Photography & Stories
People always come before programs. Lead with real moments, real dignity, and resilience — never pity.
Does it fit the mission?
Before publishing an image or story, ask:
- Does it show kindness in action?
- Does it protect the subject's dignity?
- Would the person featured feel proud to share it?
- Does it invite the viewer to act — or just to watch?
- Capture connection, honesty, and unposed moments
- Show the community around the recipient
- Use warm, natural light
- Get consent — always
- Frame subjects as victims or objects of pity
- Over-edit or stage moments that didn't happen
- Publish before/after imagery of hardship
- Center the giver over the person being served